Shorten a link
Create a short URL with a unique name. Redirects 301 / 302 / 307 / 308, expiry and click limits — at creation time.
Short links — UTM analytics included
KKOROCHE on kkrch.ru is a link shortener: branded URLs, UTM tags for Google Ads and Meta, click analytics, and a GDPR-oriented legal pack — without forcing a US-only Bitly stack.
Shorten a link free · Docs · All features · Contact
Short links with analytics and UTM
Shorten a link, set a name, subdomain or custom domain, generate UTM tags, track clicks, and protect redirects — in one workspace.
Branded slug
Custom slug instead of a random hash: the short link reads like part of the campaign.
UTM tag generator
Add UTM parameters and ad-platform macros when you create the link — no third-party tag builders.
Click analytics with UTM
Geo, devices, browsers, sources; UTM campaign slices. Bots separated from human clicks.
Service subdomains
Branded addresses like name.kkrch.ru. The subdomain belongs to the account across projects.
Custom domains
Attach an FQDN (go.company.com): TXT ownership check and CNAME. Short links on your domain.
Projects, folders, tags
Workspaces, folders and tags: organize short links by client and campaign, with drag-and-drop.
A/B and multiple targets
Several destinations with weights: test landings and split traffic without a separate tool.
Password and captcha
Gate before redirect: password and/or captcha, plus expiry and click limits.
QR codes
Generate QR for a short link: preview, PNG/JPG/WEBP, color, size, error correction.
API and keys
REST API for CRM and scripts: scoped keys in project settings, UTM via API, contracts in docs.
CPC and budget
Track CPC and soft-stop on campaign limits so a short link does not burn budget unnoticed.
Support and notifications
In-app support widget and notifications about tickets and releases.
Import and export
Move links and export stats for reports and BI.
Browser extension (soon)
Shorten from the address bar and context menu — without opening the app.
Team access
Several members in a project with a shared link tree.
UTM analysis and short-link stats
Not a marketing mock: the same workspace where you shorten links and collect UTM. Click trends, audience slices, and UTM campaigns without a separate BI.
UTM campaign breakdown
Slices by utm_source / utm_medium / utm_campaign: see which campaign drove clicks, not only totals.
Click trends
Series by day and windows: see when ads worked, not only the sum.
Audience slices
Country and city across the OS and device, browser, referrer — without exporting to BI on day one.
Humans vs bots
Core KPIs count human clicks; bots do not inflate reports and campaign limits.
Shorten links and generate UTM for free — Free plan
One free plan for a shortener with analytics and UTM: no card and no hidden charges. Paid plans come later in EUR (€); limits match the app.
Free
Expanded free plan during launch: shorten links, generate UTM tags, projects, subdomains, custom domains and click analytics without a card.
€0 — during the launch stage
- Google sign-in (rolling out)
- No card required
- UTM tags and ad-platform macros
- GDPR privacy policy and Terms of Use (no cookies)
- Links
- 300
- Projects
- 2
- Subdomains
- 2
- Custom domains
- 1
- Seats
- —
- Click history
- 30 days
FAQ about link shortening and UTM
Where does KKOROCHE run?
KKOROCHE on kkrch.ru: English UI, Google sign-in (rolling out), branded short links, UTM for Google Ads / Meta / TikTok, and a GDPR-oriented legal pack.
How do I shorten a link online for free?
Open KKOROCHE on kkrch.ru, sign in with Google when available, and create a link in the workspace: paste the long URL — you get a short link. Free works without a bank card.
How is KKOROCHE different from Bitly?
Domain and legal materials on kkrch.ru, UTM generator for Google Ads / Meta / TikTok / LinkedIn campaigns, click analytics in one workspace, and branded domains — not only a bare US-centric redirect tool.
How do I generate UTM tags for Google Ads or Meta?
In the create/edit form pick the ad platform or set custom values — KKOROCHE builds UTM parameters and platform macros. Copy the link or encode it as QR for events.
Which ad-platform macros are supported?
Common macros for major Ad platforms — Google Ads, Meta, TikTok and LinkedIn (campaign, creative, keyword). You can also set your own source/medium/campaign/content/term.
How do I analyze a UTM campaign via short links?
Stats include slices by utm_source, utm_medium and utm_campaign, plus UTM rankings. See which campaign drove clicks without a separate BI.
Do I need a card to use the shortener?
No. Sign in, accept the terms and privacy policy, and start on Free. Paid plans are billed later in EUR (€) through the configured European payment flow.
Can I pay for a term that is not exactly a month or a year?
Yes. Any term from 1 to 12 months is available. 12 months gets 20% off. Amounts are in EUR (€). Billing and refunds are described in the docs.
How do you handle GDPR and privacy?
The EU legal pack on kkrch.ru covers Terms of Use, Privacy Policy (GDPR; the product does not use cookies), Complaints procedure, and Paid services / Refund policies for when billing is enabled. Business customers can request an Art. 28 DPA by email.
Can I make a branded short link for my domain?
Yes: custom slug, service subdomains on kkrch.ru, and custom domains after DNS verification.
What stats are available for a short link?
Click trends, geo, devices, browsers, sources and UTM breakdown. Core metrics use human clicks; bots are shown separately.
Is there an API?
Yes. REST API is available: keys in project settings, contracts and samples in the docs.
How do I report a malicious short link?
Use the abuse form in the footer — no account required. The review process is described in the EU legal documents.